“We need to get our brand identity up to speed… yesterday. “
I started with design and production of the in-house design book, set the font styles for both print and web, rules for logotypes and graphics guidelines, best practices and technical terms, and even set standards for motion graphics and out-of-home creatives.
Once this was established we worked together on their social, print, OOH, and live event campaigns.
Within two years they grew from Angel round to Series A!