Tanforan Shell

VR Video Installation at Tanforan Shell

The Request

“Can you turn a car wash into an underwater wonderland?”

The Solution

We made a full video wrap in a stunningly inhospitable environment. Eight projectors with climate controlled enclosures, triggered by a custom engineered system integrated with the existing war wash control system.

We used a combination of laser rangefinding and 3D scans to get a sense of where the projection throws would fall during the wash cycle, which helped with the installation immensely.

Increase in Deluxe car wash purchases in first three months


Increase in daily wash purchases in the first three months


Projected ad revenue per year per franchise


Special thanks to Dan and Jessie for their help with rigging and getting the media server to talk to the car wash mechanism, Immers.io for the 3D scanning, and even more crucially, coming up with 300 feet of shielded CAT-6 cabling last minute when Amazon lost our entire order the week of the installation!