In 2016 a new medtech startup specializing in Virtual Reality vision therapy asked me to get their Brand Identity up to speed.

I started with design and production of the in-house design book, set the font styles for both print and web, rules for logotypes and graphics guidelines, best practices and technical terms, and even set standards for motion graphics and out-of-home creatives.

Once this was established we worked together on their social, print, OOH, and live event campaigns.

I was delighted to help them grow from Angel investors to Series A, and look forward to seeing what they do in the future!

Vivid Vision

Art Direction
Marketing and Advertising Campaigns
Branding and Style Guides
Social Media Management
Live Event Production
Customer Outreach and User Acquisition

2016-2021