The Toyota and Mitsubishi sales certification program is one of the most strict in the industry, with rigorous training and an exhaustive knowledge base.

We were tasked with coming up with engaging, browser based e-learning modules using games, interactive animations, and “talking head” video guides. The most fun part was building out “easter eggs” that would activate if the user got a perfect score.

With makes and models ranging from Landcruiser, Lexus, Matrix, and Corolla, we had to drastically alter shootaround styles and technical language– “outdoor lifestyle” focused sales reps on the Landcruiser team don’t test as well if using Lexus descriptors of elegance, luxury, etc.

Toyota North America

Art Direction
Animation
Video Production
Programming
Design

2008