Epson Eco-Tank
"Liquid Wall" Product Launch at the Epson Experience NYC
“We need an epic, immersive, larger-than-life marketing event for Epson’s new line of refillable ink cartridges.”
Build a gigantic ink bottle display with a real-time liquid color mixing control!
Using a tablet-controlled “ink spray” the audience could test out the infinite variety of color combinations of the Epson Eco-Tank technology.
Video mapped with a combination of custom software and staging systems, this installation was put together in one day in time for the product launch!
Epson North America
Art Direction
Animation
Video Production
Programming
Design
2014
Thanks to the Power Posse Productions crew for their help in making the installation come together under a hectic schedule, Vivid Vision for supplying their awesome media server rig, and Adela Kriland from Omagica for the fantastic 3D tweaks in Watchout to get the ink bottle geometry just right! Head over to TenTonRaygun.com for more info!