Wayne State University

"Frontline Strong Together" Branding and Product Launch

THE REQUEST

“We need an E-Learning platform for Police, Fire, EMS/EMT and other first responders”

THE SOLUTION

More and more often clients will start with the mobile identity and go from there… so that’s what I did!

I designed and produced the logotypes, brand identity, and style book for FST5.org, a mental-health resources portal for first responders. It included logo treatments, type identity, case studies for ad placements, and the usual “do’s and dont’s” of brand identity.

CLIENT

Wayne State University

ROLE

Art Direction
Branding
Design
Strategy
Team Management

YEAR

2021

The Results
Increase in Unique Page Views
91%
Improvement in Organic Search
558%
Mobile Revenue Growth
38%