Union Bank “Mobile Business Center”

Infomercial I did for Union Bank while freelancing for Sapient in Santa Monica. It feels really slow to me– I would have doubled the framerate– but that’s how the client wanted it. I guess it has a feeling of being stately and reliable… to me it has the feeling of molasses. The client was thrilled, however, which is what is important. I think at one point there was some voiceover work, but that was removed for the final version.