Toyota LandCruiser

E-Learning Modules for Toyota and Lexus

The Request

“We need animated, interactive, and engaging E-Learning modules for a nationwide rollout”

The Solution

The Toyota and Mitsubishi sales certification program is one of the most strict in the industry, with rigorous training and an exhaustive knowledge base.

We were tasked with coming up with engaging, browser based e-learning modules using games, interactive animations, and “talking head” video guides. The most fun part was building out “easter eggs” that would activate if the user got a perfect score.

With makes and models ranging from Landcruiser, Lexus, Matrix, and Corolla, we had to drastically alter shootaround styles and technical language– “outdoor lifestyle” focused sales reps on the Landcruiser team don’t test as well if using Lexus descriptors of elegance, luxury, etc.

CLIENT

Toyota North America

ROLE

Art Direction
Animation
Video Production
Programming
Design

YEAR

2008

The Results

locations deployed


1,500

certifications earned


126500

vehicles sold


7,000,000