Brand Building– Vivid Vision

One advantage of working for the occasional startup is you get to do their style guide from scratch, rather than take an existing brand and tweak it, or do iterations on something that’s fairly well established.

I was asked to design and produce the in-house style guide for Vivid Vision, a vision therapy company that uses VR to treat eye disorders. I set the font styles for both print and web, rules for logotypes and graphics guidelines, best practices and technical terms, and even set standards for motion graphics and out-of-home creatives.

Style guide example